Campaign Name: Chevy Malibu World Series Deployment
Campaign Objective:
At the 2007 World Series, Adwalkers® engaged consumers and invited them to vote for 'The player you can't ignore' for a chance to win an all-new Chevy Malibu. By recording the consumer's vote, Chevy was able to collect market research data and other information. A printout reminder directed consumers to the Chevy Malibu website and a giveaway keychain helped retain branding.
Campaign Location:
Around the stadiums at all four 2007 World Series games in Boston, MA and Denver, CO.
Measurement:
Adwalkers recorded an estimated 253,822 impressions over the four games with 2120 data leads generated.
Client Comments:
Adwalker was successful at deploying 15 brand ambassadors within just a week's notice to generate thousands of leads for Chevy.