Campaign Name: America's Next Top Model
Campaign Objective:
OK Magazine used Adwalker to promote America's Next Top Model for Catwalk Networks. Adwalkers were positioned outside the Mercedez-Benz New York Fashion week’s main fashion shows. They engaged with people attending the shows and exhibitions actively advertised the CW networks Americas Next Top Model. The Adwalker team distributed branded mirrors while their screens played the CW network. This created great excitement around the event.
Campaign Location:
Bryant Park, New York City
Measurement:
The team handed out over 1000 compacts within one and a half hours. There was an estimated 3000 impressions with 1100 interactions.
Our Comments:
A very successful campaign that gained momentum and excitement over the duration of the event. The fact that the Adwalkers could interact and hand out samples at the same time was such a bonus and heightened peoples awareness for the brand.